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Journal of Language and Social Psychology, Vol. 18, No. 2, 123-151 (1999)
DOI: 10.1177/0261927X99018002001

Strategies of Accommodation:

Development of a Coding System for Conversational Interaction

Elizabeth Jones

Griffith University

Cynthia Gallois

The University of Queensland

Victor Callan

The University of Queensland

Michelle Barker

Griffith University

This study describes a coding system developed to operationalize the sociolinguistic strategies proposed by communication accommodation theory (CAT) in an academic context. Fifty interactions between two students (of Australian or Chinese ethnic background) or a student and faculty member were videotaped. A turn-and episode-based coding system was developed, focusing on verbal and nonverbal behavior. The development of this system is described in detail, before results are presented. Results indicated that status was the main influence on choice of strategies, particularly the extent and type of discourse management and interpersonal control. Participants’ sex and ethnicity also played a role: Male participants made more use of interpretability (largely questions), whereas female participants used discourse management to develop a shared perspective. The results make clear that there is no automatic correspondence between behaviors and the strategies they constitute, and they point to the appropriateness of conceptualizing behavior and strategies separately in CAT.


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